This will increase engagement on your posts.ġ4. Use this to your advantage and post when you know most of them are online. Post when the highest number of your fans are onlineįacebook insights will tell you when your followers are online. On Facebook, this is the perfect way to show off a launch, a special event, or even just a tour of your restaurant to your followers. One of the newest additions to a plethora of social media sites is the ability to broadcast live video. Most importantly - make sure they are shareable. Try a number of different types of videos to see which works best. Posting interesting videos on your Facebook page is an easy way to engage your followers. Scroll through Facebook, and the one thing that will stand out is the number of videos that are being shared on the social network. This is a perfect way to inject your page with some custom landing pages to increase email subscribers, entries to a competition, or even try out your restaurant. If you don’t want to be online on your days off, Facebook gives you the option of scheduling posts for future dates.Ī couple of minutes every week means you have a constant flow of engaging content for your followers.įacebook allows you to add custom tabs on your profile. Social media marketing is a full-time job, and this means posting content over the weekends when the number of active users spikes. If you send a lot of emails on a daily basis, try adding your Facebook link to your email signature to grab a few more profile views from potentially interested people. Try using interesting call-to-actions like “Want to see more from us?” to encourage people to visit. If your restaurant has a website or blog outside of Facebook, adding ‘like’ and ‘share’ buttons across your platforms is a great way to redirect traffic back to your Facebook restaurant page. Include a like button across other platforms This is perfect to make concise and shareable links that represent your restaurant. Claim your URLĪs soon as your page starts to gain likes, Facebook allows you to change your URL to a custom one. This simple process includes adding a book now button on the Facebook page and connecting it to your reservation partner.įind the step-by-step process to add a book now button to your Facebook page here. Restaurants that are subscribed to one of Facebook's official partners, like Eat App, can enable direct bookings from their Facebook page by connecting their booking widget through the "Book Now" button on their profile. This increases how likely guests are to leave comments. By quickly responding to questions and comments left on your Facebook profile, your page will display a message that says “Response quickly” to anyone who is on your page. Restaurant Facebook pages are oftentimes the first place people go to when wanting to learn more about a restaurant. You don’t need a budget in the thousands to achieve success, anything from $50 to a couple hundred is enough to reach a good-sized local audience. Facebook has a highly intuitive and effective ad manager that can help your restaurant reach massive amounts of potential guests. When it comes to online advertising, Google isn’t your only option. This is the perfect opportunity to repost a picture or blog post that didn’t do too well the first time or to repost a successful picture from a while ago. Your followers aren’t always online, and odds are the vast majority of them haven’t even seen the original post. One of the most overlooked content strategies is taking pre-existing content and either reposting it or recycling it to create a new piece of content. Recycle successful contentĪs a restaurant on social media, there might be a lot of pressure to consistently post new and interesting content. By using popular hashtags, or hashtags relevant to current events, you are increasing the likelihood someone will find your page. If you run a small Facebook page, it's difficult to reach a broad audience.
Hashtags are an easy way to make your posts searchable. In this article you will learn 24 Facebook marketing ideas and strategies you can implement right now. Instead, you need to be taking advantage of a number of proven marketing tips a nd tricks that will get you one step closer to achieving your goals. And no, it doesn't have anything to do with " Facebook marketing secrets". This is in part due to the fact that everyone needs to eat, and with the right Facebook marketing strategy your restaurant could be their destination of choice.īut with so many of your competitors on the platform, how do you make sure yours gets a slice of the pie? The answer is simple. With over a billion active users on Facebook as of 2017, the social media giant is making itself one of the most attractive outlets for restaurant marketers.
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